Australian Shoemaker to Use Blockchain to Verify the Authent...
Cryptocurrency, News

Australian Shoemaker to Use Blockchain to Verify the Authenticity of Its Products

A custom shoemaker in Australia wants to use VeChain (traceability platform based on blockchain) towards the verification of the authenticity of its licensed Nike shoes.

In its announcement on June 24, the shoemaking company wants to use VeChain to power the issuance of a limited-edition run of licensed Nike Air Max 1 shoes. Likewise, it was noted that the Australian shoemaker Chase Shiel and retailer The Kickz Stand are now partners towards the production of a limited run of the sneakers based on Stussy’s ‘SB Dunk’ shoe that was launched in 2005.

On June 24, The Kickz Stand noted on Twitter that people will be able to buy the shoes from June 28, exclusively through Chase Shiel’s website. The tweet emphasized the use of VeChain’s ToolChain Suite and Thor Blockchain to trace the shoes.

“In 2005 the @Stussy SB Dunk was released. Fast forward 15 years later, now we pay homage to a classic. Introducing the Air Max 1 ‘Cherry’ by @chase_shiel and @TheKickzStand. Powered by @vechainofficial. Releasing on 28/06…”

On November 28, 2019, the Australian shoemaker first noted on Twitter that they were partnering with VeChain, mentioning the use of the traceability platform to prove authenticity and fight counterfeit products. The shoes from Chase Shiel will be shipped using VeChain’s tracking chip, thereby allowing customers and retailers to access detailed product information when they scan a QR code.

In China, food tracing is being expanded using VeChain. A few weeks ago, VeChain said it is now a partner with Walmart subsidiary and premium shopping chain Sam’s Club, as well as the Shenzhen Yuhongtai Foods Company.

The purpose of the partnership collaboration is to use a modified version of ToolChain in tracking various food products across their supply chain for Sam’s Club, while ToolChain will be used in tracking pork products for Yuhongtai’s retailer, Meijiada Fresh Foods.

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Sudarshan M is a long time crypto-enthusiast. Pulled in by bitcoin early on, it did not take long for Sudarshan to divert all of his academic attention from business studies to blockchain by doing his Masters and eventually pursuing his PhD in the subject.